Listening to a benefit auctioneer without skills is like tuning your radio to the emergency broadcast system test. It is literally hard for your ears to listen to an auctioneer with poor skills for any amount of time. You just want to turn it off. On the contrary, the audience of a skillful auctioneer can listen to him for hours without tiring.
A benefit auctioneer must be trained to have a quality chant. It is a skill that must be improved by much practice. A beautiful rhythmic chant is like music and changes the atmosphere of the event. Often times, there are feet tapping to the melodic rhythm. A professional benefit auctioneer can modify his chant depending on the situation. A slow auctioneer can never chant faster but a fast auctioneer has the ability to chant slower. He can slow down for an audience that needs to hear the prices clearly or speed up to boost the excitement. An experienced auctioneer can be chanting prices and reading the item catalog and analyzing the crowd’s body language at the same time without missing a beat. He is on autopilot, like a pianist that no longer has to look at the keys.
Auctioneer colleges are important. They teach auctioneers the laws associated with the auctioning profession and how to operate as an auctioneer. They can also teach someone what a good chant sounds like, but it cannot impart this skill. It only comes from hard work and lots of practice. The professional benefit auctioneer acquires his skills by attending an auctioneer school and then adding continued education with specialized classes and other sales training, but more importantly by practice and experience.
If you would like free help planning your benefit and charity auction or if you know someone who might benefit from our services, please contact Kevin Rutter, president of Hot Auctioneering, a professional auctioneer, speaker & writer. Kevin is ready to ignite the excitement at your next auction or event! Please visit his website at http://hotauctioneering.com/
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