If you are looking for an auctioneer to sell at your next benefit auction, you have probably been in attendance at a fundraising auction before. We can probably all imagine the unfortunate Cub Scout parent or soccer team mom thrown out on stage to auction off a cake at the next bake sale. They do their best, of course, and they cannot be blamed for the result. Hopefully, you can all picture another bake sale with a professional auctioneer. What makes the difference? One of the most essential qualities is that he is a smooth speaker.

Whether he admits it or not, an auctioneer is a performer. He must love to speak to an audience. This characteristic is pretty rare in itself. Most statistics list the fear of public speaking as the number one fear, even over the fear of death! A confident charity auctioneer can work “on the fly”, feeling out his audience, and adjusting his techniques to fit the occasion. He takes control of the crowd and directs the proceedings with ease. Some organizations even use the auctioneer as the master of ceremonies. Why not? He is a natural at the job anyway and many charity volunteers are not. The product of a great benefit auctioneer is a happy, excited crowd and you cannot get unless he is a dynamic speaker.

Some auctioneers regularly work in auction environments that do not have a lot of crowd interaction. Many auction audiences are professional bidders, need no explanations, and are not there to have fun. The money raised goes to a business or person selling it. The main objectives are only speed and price. The buyers or sellers may even be dealers who are interested only in the profits they can make. There is no cause or charity to speak of, it’s just business.

Benefit auctions are very different and require a speaking talent. The charity auctioneer becomes the ambassador for your organization. He must portray his own belief in the cause through his words and ignite the crowd’s commitment to it. It is a different kind of show. And yes, an auction is a show. What the audience and your guests enjoy is the performance. Having the right auctioneer play the role is vital!

Alfred Taubman, the wealthy philanthropist and owner of Sotheby’s auction house, said, “God help us if we ever take the theatre out of the auction business or anything else. It would be an awfully boring world.”

If you are interested in making your next auction more entertaining or if you know someone who might benefit from our services, please contact Kevin Rutter, president of Hot Auctioneering, a professional auctioneer, speaker & writer. Kevin is ready to ignite the excitement at your next auction or event! Please visit his website at http://hotauctioneering.com/

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A benefit auctioneer must be trained to have a quality chant. It is a skill that must be improved by much practice. A beautiful rhythmic chant is like music and changes the atmosphere of the event. Often times, there are feet tapping to the melodic rhythm. A professional benefit auctioneer can modify his chant depending on the situation. A slow auctioneer can never chant faster but a fast auctioneer has the ability to chant slower. He can slow down for an audience that needs to hear the prices clearly or speed up to boost the excitement. An experienced auctioneer can be chanting prices and reading the item catalog and analyzing the crowd’s body language at the same time without missing a beat. He is on autopilot, like a pianist that no longer has to look at the keys.

Auctioneer colleges are important. They teach auctioneers the laws associated with the auctioning profession and how to operate as an auctioneer. They can also teach someone what a good chant sounds like, but it cannot impart this skill. It only comes from hard work and lots of practice. The professional benefit auctioneer acquires his skills by attending an auctioneer school and then adding continued education with specialized classes and other sales training, but more importantly by practice and experience.

If you would like free help planning your benefit and charity auction or if you know someone who might benefit from our services, please contact Kevin Rutter, president of Hot Auctioneering, a professional auctioneer, speaker & writer. Kevin is ready to ignite the excitement at your next auction or event! Please visit his website at http://hotauctioneering.com/

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The professional benefit auctioneer is an entertainer, and should look and dress the part. Even a livestock auctioneer, selling in a dusty barn full of stinky cows, should look like a professional — in boots and a cowboy hat, of course. The audience has an expectation to go with every auction specialty and benefit auctions are no exception. Benefit auctions are an event not just a sale and the guests are there for a fun night out.

It takes personality to be a successful benefit auctioneer. He must be gracious and treat the guests like royalty, showing his gratefulness for their contributions. He makes people laugh but takes the event seriously. Everyone present can tell that he has class and charisma. He is outgoing and makes it a goal to meet each person in the room. Because of his magnetic personality, he draws people to him. Just like in elementary school, where he may have been a class clown, he is the popular one. Most auctioneers have an effortless showmanship that just comes naturally.

The professional benefit auctioneer must be knowledgeable about many things, from the items donated at a charity event to the nonprofit organization’s cause. Through his experiences, he is exposed to many different areas of knowledge. “It is only an auctioneer who can equally and impartially admire all schools of art.” – Oscar Wilde. Most auctioneers love meeting people from all walks of life.

In my last four articles, I gave four important characteristics of a successful auctioneer:

* Speaker
* Salesman
* Skill
* Style

When picking out the auctioneer for your benefit and charity event, consider these qualities to help you pick the best one. You will know him when you see him!

If you would like free help planning your benefit and charity auction or if you know someone who might benefit from our services, please contact Kevin Rutter, president of Hot Auctioneering, a professional auctioneer, speaker & writer. Kevin is ready to ignite the excitement at your next auction or event! Please visit his website at http://hotauctioneering.com/

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