Pushing ahead in the real estate market is Expert Group, Inc (Ticker Symbol: EXPU). They have made it their goal to become the premier and household name for real estate lending. What is the main difference between Expert Group, Inc. and other competitors in the market? Expert Group is not just focusing on one group of real estate buyers; the company is focusing on the market as a whole. They are doing this by catering to the homebuyer and the commercial segments.
To do this, they have a clear plan laid out in order to attract these potential clients and increase their pull. During October they have reached out to more than 20,000 new potentials and increased their broker base. One of the larger endeavors the company has undertaken is to hire Clear Channel to reach out and create a massive exposure for the company in the form of a billboard ad which will be located on Biscayne Blvd. and 195th Street in Aventura, FL. Partnering with a media giant such as Clear Channel shows their extreme commitment to making sure their brand is being exposed. They have also signed a 4 month contract with Clear Channel who reaches an audience of 150 million people daily through mediums such as AM/FM radio, Digital video billboards, transit shelters as well as automotive medias such as taxi’s and vehicle navigation systems and more. Clear Channel is well known for an excellent branding outlet and opportunity in which larger corporations, namely Toyota and Citibank, have made use of. Continue reading ‘Expert Group Catering to the Homebuyer and Commercial Segments’ »